Businesses communicate directly with their customers through in-app purchases, ads, promotions, and notifications sent to consumers’ phones through mobile apps. Mobile apps can be used to enhance customer experience with a product or service.
Process optimization can help you reduce cost, time and resources spent within a process, leading to better business results. Most importantly, it helps to increase your profits, creating a significant competitive advantage.
If the following are performed by the app, the user can have an enhanced experience:
ease of use
greater employee or customer engagement with your business
ability to complete a specific task within a minimum number of actions possible